4 May 2021 Last week I wrote about what digitalisation may be doing to creativity. This week, a look at what it may already have done to the way that we ‘consume’ creative culture. An opening vignette Something very traditional happened on British television last weekend. Just short of thirteen million people – one fifth of the population – tuned their TVs at the same time to watch the final episode of a BBC crime serial called Line of Duty. That’s the biggest TV audience for any TV drama in thirteen years. What’s more this series – set in the murk of corruption and anti-corruption in policing – has been a fixture in British people’s conversations and in the British press over the past six weeks. Who is the mystery arch-villain? What will become of the series’ heroes and anti-heroes? Will the denouement match the weekly cliffhangers that there were in previous series and previous episodes of this one?