Insider Named a Leader in 2021 Gartner Magic Quadrant for Personalization Engines LONDON, Aug. 4, 2021 /PRNewswire/ -- Insider, one platform for individualized cross-channel customer experiences, today announced its position as a Leader in 2021 Gartner Magic Quadrant for Personalization Engines. Read the report to find out why Insider has been named a Leader, and why we believe it's personalization and AI-powered optimization capabilities make it the #1 choice for top global brands across industries. Insider receives among the highest 2 product scores (4.0/5.0) for the Optimization Critical Capability in the 2021 Critical Capabilities for Personalization Engines. We believe, harnessing advanced segmentation to reveal the best performing customer journey paths and selecting the next best channels (where customers are most likely to engage) as well as relevant product recommendations to help brands deliver individualized digital experiences to their customers are strong differentiators.