Instacart Unveils "Beyond the Cart: A Year of Essential Insi

Instacart Unveils "Beyond the Cart: A Year of Essential Insights" Trends Report Revealing How the Pandemic Has Transformed 100 Years of Consumer Grocery Habits


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"More than a year of pandemic living has dramatically reshaped how American households shop for groceries and other household essentials," said Laurentia Romaniuk, Instacart's Trends Expert and Senior Product Manager. "As we analyzed twelve months of data from Instacart, we discovered that the pandemic has driven seismic demographic shifts in who is using online grocery, altered daily and weekly shopping rhythms, set off a wave of customer gratitude for the Instacart shopper community, and more. As the world inches toward normality, it appears that many of the new habits formed in the midst of the pandemic may actually be driving a permanent shift in how consumers shop."

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