Instagram Launches Live Rooms With Fashion Programming Women's Wear Daily (WWD) 3/1/2021 Adriana Lee On Monday, Instagram officially released Live Rooms, a new feature that allows users to livestream with up to three other people. And it’s using fashion, plus a shopping push to support Black businesses, to promote it for the global launch. Instagram describes Live Rooms in terms of talk shows, but for a digital age. To kick things off, the company created a series of Live Rooms under the banner of “Next Generation of Fashion Commentator” during Paris Fashion Week. More from WWD “There’s this next generation of fashion commentators,” Eva Chen, Instagram’s director of fashion partnerships, explained to WWD. “They’re fashion spectators. Sometimes they’re students, like in fashion school. Sometimes they’re writers, sometimes they’re tech founders. But everyone has a voice in everything, everyone has an opinion. And I think Instagram has leveled the playing field in that way.”