Integrity Continues to Innovate Insurance with Acquisition of Data Analytics Company Deft Research Partnership of industry-leading market research and insights firm with Integrity will keep consumers' voices at the forefront of health insurance decisions News provided by Share this article Share this article DALLAS, April 20, 2021 /PRNewswire/ -- Integrity Marketing Group, LLC ("Integrity"), the nation's largest independent distributor of life and health insurance products, announced today its acquisition of Deft Research, LLC ("Deft Research"), the healthcare industry's leading source for consumer and market data. As part of the acquisition, Deft Research Co-Founders Randy Herman, Dan Freier and Rich Hamer, along with Executive Vice President George Dippel and Senior Vice President Tim Brousseau, will become Managing Partners in Integrity. All of Deft Research's employees will continue in their current positions. Financial terms of the transaction were not disclosed.