Interview with Noelle Chesnut Whitmore, CMO of social music streaming app Geojam In this piece we hear from the CMO of Geogjam, a rewards-based social music streaming app that has been seeing some impressive growth over the past year. Guest post by Geojam, the rewards-based music platform uniting fans and artists, has been quite busy over the past year. In 2020 alone, the app appointed Mariah Carey as the company’s Executive Advisor and has built an audience of well over 10 million active users. So why are so many music consumers flocking to the GeoJam app? Simply put, while music-based apps are coming more into the spotlight, few are able to offer the incentives and engagement that Geojam does. Users are rewarded for listening to or discovering new music by earning points which they can later spend at the “Jam Shop”. With artists losing revenue due to streaming platforms and the absence of live performances, GeoJam just might be the creative solution the music industry has been waiting for.