Investing in the Future of Food: Loft Growth Partners seeks solutions-oriented startups led by ‘pathological optimists’ With a new name and a new fund, Loft Growth Partners – formerly known as 2x Consumer Products Growth Partners for the past 20 years – is looking to invest $60m in six or seven emerging brands that solve complex problems, are led by ‘pathological optimists’ and have strong margins and solid traction. After recently closing its third fund with investments from dozens of founders and executives from leading food and beverage companies, including Stonyfield Farms founder Gary Hirshberg, Stacy’s Pita Chips founder Stacy Madison and Honest Tea founder Seth Goldman, the firm is actively investing in a companies with $2m to $25m in revenue who are looking for $2m to $10m in capital over time.