IPG’s Jed Hallam leads new industry forum for working-class adlanders Common People: was a hit for Sheffield indie band Pulp in 1995 IPG's Jed Hallam is leading a new industry forum for working-class people in adland. The group, called Common People, aims to reduce barriers to entry for people from working-class backgrounds, assist with career development and be a space where people can share their career journeys as a source of inspiration. Hallam who attended a comprehensive school in the ex-mining village of Swanwick in Derbyshire has been engaging in private conversations about his journey into the creative industry, where he now works as head of IPG Mediabrands' creative practice, Mediabrands Content Studio.