However, phone analysts claim that people can still further improve their iPhone experience. (Photo : Photo by Gonzalo Arroyo Moreno/Getty Images) An Iphone 7 Plus with its new dual camera is displayed at Puerta del Sol Apple Store the day the company launches their Iphone 7 and 7 Plus on September 16, 2016 in Madrid, Spain. The iPhone 7 and iPhone 7 Plus has been launched on Friday September 16th in more than 25 countries. Customers have started to queue 38 hours before the opening of the store placed in the center of Madrid. All they need to do is change some of the smartphone's settings. According to CNET's latest report, Apple's newest iPhone SE and iPhone 12 smartphones can deliver an all-around excellent experience for many users.