Iris Empower, a user friendly and intuitive self-guided Advance Care Planning platform "Empower is an intuitive, user-friendly platform designed by doctors and ACP experts to produce high-quality, personalized plans. It allows individuals to think through, document, and communicate their personal care preferences and what matters most to them." said Steve Wardle, Co-Founder and CEO of Iris. "This platform allows individuals to control their future care and reduce family conflicts over treatment options should a medical emergency arise." With increased regulatory focus on ACP, Empower is allowing health plans to meet their quality targets under value-based care programs, such as the CMS VBID program where advance care planning is a requirement. As the Coordinated Care Organization (CCO) that manages Medicaid for Douglas County, Oregon, Umpqua Health Alliance is leveraging the Empower platform to offer ACP to the general population of the county.