Is Four Seasons about to launch a loyalty programme? Dec 22, 2020 This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page. For fans of Four Seasons Hotels and Resorts, one of the world’s top luxury hotel brands, being loyal doesn’t give you an edge. Instead, every guest can expect the same VIP experience. And that may be one of the reasons Four Seasons — which operates everything from iconic city hotels such as the Four Seasons Park Lane in London to private island escapes like the Four Seasons Resort Maldives at Landaa Giraavaru — doesn’t participate in a traditional loyalty programme right now. You have to pay for the exclusivity.