Is Kraft Mac and Cheese Ice Cream Good? Here's What New Yorkers Think New Yorkers headed to Union Square on Wednesday to sample Kraft Mac and Cheese Ice Cream, a limited edition flavor created from Kraft Macaroni and Cheese and Van Leeuwen Ice Cream. By Gabriella Lozano • Updated on July 15, 2021 at 6:40 pm NBCUniversal Media, LLC What to Know Van Leeuwen Ice Cream and Kraft Macaroni and Cheese offered a free scoop of Mac and Cheese flavored ice cream at Union Square in honor of National Macaroni and Cheese Day. The flavor was sold at Van Leeuwen Ice Cream locations throughout New York City, Los Angeles, and Houston.