Being spot on with what island tours have to offer is important as tourists perceive certain destinations, for instance ones in the South-east Asia, to be both value-for-money as well as having a superlative experience at the same time. Is the ongoing macro uncertainty going to hit the tourism industry in China in a big way? Established travel companies aren’t overly concerned at this stage. In fact, the outbound tourism pie remains one of the major attractive segments. Among the chosen foreign holiday options, island travel products remain in demand, as has been the case for years. The market size of island trips exceeds RMB100 billion, and travel companies are optimistic of sustain an impressive compound annual growth rate in the coming years. According to Chen Hua, Head of Outbound Travel Department, CTS, the company is looking at 30% growth over the next 2-3 years.