It's 'Sweet-ish not Swedish' in new campaign for Somersby Su

What do a couple of Vikings and a semi-sweet apple cider have in common? More than they should in a new campaign for Super Crisp via Clemenger BBDO.


A case of mistaken identity sits at the (apple) core of the lighthearted ‘Sweet-ish not Swedish’ campaign for Super Crisp, which has 25% less sug

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