- ADVERTISEMENT - Don’t know what to give to your only semi-beloved relative? A $25 gift card for Target or Amazon that you can buy at most grocery store impulse aisles will hit the spot. Bam. Done. If the glancingly appreciated relative accidentally throws the card out in the flurry of stuffing Christmas or birthday gift wrapping paper into a garbage bag, not your problem. The gift has been given and received. You’re golden. Saturday (today) is a fairly new holiday, National Use Your Gift Card Day, established in January 2020 by a Florida-based public relations company. It’s a rare holiday in that it isn’t overly appreciated by retailers or web sites who annually boost their budgets to the tune of about $3 billion a year generated by unused gift cards, according to the Mercator Advisory Group, that pays close attention to the payments industry.