Share this article Share this article DALLAS, Feb. 23, 2021 /PRNewswire/ -- Integrity Marketing Group, LLC ("Integrity"), the nation's largest independent distributor of life and health insurance products, today announced it has acquired J. Berg & Associates, a leading insurance marketing organization ("IMO") based in St. Louis, Missouri. As part of the acquisition, Bob Berg, President of J. Berg & Associates, and Keith Berg, Vice President of J. Berg & Associates, will become Managing Partners with Integrity. Financial terms of the transaction were not disclosed. "J. Berg & Associates is a multi-generational family company with an eye toward the future, which is why they decided to join Integrity's fast-growing partnership as we innovate insurance together," said Bryan W. Adams, Co-Founder and CEO of Integrity Marketing Group. "You won't find leaders more committed to taking care of those around them than Bob and Keith; it's the guiding principle that has helped them build such a strong reputation. As they position themselves for future growth, we're committed to building on their success through the powerful technology and service solutions available on the Integrity platform. We can't wait to see J. Berg & Associates experience the 'Integrity Effect' of supercharged growth and expansion."