J.C. Leyendecker Saturday Evening Post Cover Hits Record $4.1 Million Posted on The Saturday Evening Post and other magazine covers, Leyendecker's expansive influence on the field of commercial illustration has even extended to comic book artists. I know more than a few artists in the field who consider him an influence in the modern day. His cover for the November 21, 1914 issue of The Saturday Evening Post, titled "Beat-up Boy, Football Hero" has just hammered at Heritage Auctions for an eye-popping $4.1 million. J.C. Leyendecker November 21, 1914 issue of The Saturday Evening Post, titled "Beat-up Boy, Football Hero" The pre-auction estimate for "Beat-up Boy, Football Hero" was $150,000-$250,000. The previous record for a J.C. Leyendecker original was set in December 2020 at Sotheby's, who sold his cover for the September 6, 1930