May 10 2021, 9:00 am | BY Ricki Green | 4 Comments On the back of 12 months of sustained growth from a string of agency acquisitions and new business wins including Toyota, Maybelline New York and eBay, HERO has appointed industry luminary James Greet to the newly created role of chief operating officer.
HERO was launched by Ben Lilley in 2020 after a rapid succession of agency acquisitions, integrating Lilley’s best-in-class specialist offerings into a single agency business across Australia and New Zealand, including McCANN Australia; B.B.E Technology, Data and Analytics; SMART Brand Innovation; The Red Republic Reputation Management; JSA Digital and Design; and Engine Room Productions.