Jargon Kills (Other Peopleâs Time) From: Tuesday, April 20, 2021
Are you inadvertently wasting other peopleâs time when you speak or write? Hereâs a cautionary tale for anyone who works in a field that uses acronyms, abbreviations, and other jargon. âWe had an NPS of 80.â That comment came from a marketer on a panel discussion in a video. She was referring to Net Promoter Scoreâa metric of how willing customers are to recommend a business to others. A few people commented on that score, and then the conversation moved on. I thought nothing of it, alas. But hereâs the thingânot everyone on the panel came from the world of marketing. Probably not everyone in the audience, either. The average person on the street has no reason to know or care about Net Promoter Score.