Should the Cherokee name be changed or not? The Jeep Cherokee and Grand Cherokee were thrust into the spotlight late last month, though not necessarily under ideal circumstances. We previously reported on Cherokee Nation chief Chuck Hoskin Jr.'s thoughts regarding the off-road brand's use of the tribal name for its wildly popular SUVs. Hoskin made clear that although Jeep has good intentions, the continued use of the nameplate "does not honor us by having our name plastered on the side of a car." His comments have since put Jeep in a very delicate position and the two sides continue to talk.