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The dialogue between the automaker and the Cherokee Nation continues. Jeep has been using the Cherokee nameplate for over 45 years and now we could be seeing the first sign of its retirement. Last month, the Cherokee Nation went on record again asking the off-road brand s parent company, Stellantis, to drop the name. This comes after professional sports teams, specifically the Cleveland Indians and Washington Redskins, agreed to name changes. Cleveland s baseball team has been around a lot longer than the SUVs, so if they can adapt to the times, why can t Jeep? It s a fair question. Only a few days ago the automaker made clear it had no intention of changing the names of the Jeep Cherokee and Grand Cherokee but maintained it wants to keep an open dialogue with the Cherokee Nation and its leadership. ....
Should the Cherokee name be changed or not? The Jeep Cherokee and Grand Cherokee were thrust into the spotlight late last month, though not necessarily under ideal circumstances. We previously reported on Cherokee Nation chief Chuck Hoskin Jr. s thoughts regarding the off-road brand s use of the tribal name for its wildly popular SUVs. Hoskin made clear that although Jeep has good intentions, the continued use of the nameplate does not honor us by having our name plastered on the side of a car. His comments have since put Jeep in a very delicate position and the two sides continue to talk. ....
It has never been requested, until now. The Jeep Cherokee and Grand Cherokee are American SUV icons with well-deserved reputations for off-roading and daily driving purposes. Jeep recently introduced the 2021 Grand Cherokee L three-row variant for hopefully even greater market share. But not all Americans are pleased with these SUVs, though it has nothing to do with any reliability or mechanical issues. No, some take issue with the Cherokee nameplate itself. Car and Driver reports that, for the first time ever, the Cherokee Nation has requested for Jeep to rename both SUVs. Jeep has been using the Cherokee name for the past 45 years and the Cherokee Nation believes now is the right time to end this. ....