Joe Rogan, Dana White discuss Jake Paul’s UFC 261 impact: ‘His 15 minutes are almost up’ Share this story Photo by Josh Hedges/Zuffa LLC There’s no avoiding Jake Paul at this point in time. The social media entertainer has not only crossed over into the world of boxing to put on massive PPV shows, but the YouTube star is also showing up at Ultimate Fighting Championship (UFC) events and making the whole crowd scream in his direction. Whether you hate him or not, there’s no denying that Paul is doing a marvelous job at self promotion. Earlier this month, Paul showed up to watch UFC 261 in Jacksonville, Fla., alongside thousands of eager fans looking to watch UFC action live for the first time in over a year. Paul managed to entice the entire crowd chant “F—k Jake Paul” and also go into an altercation with former UFC champion Daniel Cormier in the crowd (see it HERE).