Johnnie Walker Keeps Walking as It Launches Its Biggest Ever Sustainability Push USA - English Share this article Share this article LONDON, April 14, 2021 /PRNewswire/ -- Johnnie Walker – the world's best-selling Scotch[1] – is today launching The Next Steps initiative, its most ambitious sustainability drive to date, putting the focus firmly on more sustainable socialising for everyone. Johnnie Walker is collaborating with award-winning drinks pioneer Ryan Chetiyawardana on the future of sustainable socialising. (PRNewsfoto/Johnnie Walker) The Johnnie Walker Next Steps initiative is the whisky-maker’s biggest ever sustainability push. (PRNewsfoto/Johnnie Walker) The initiative is a wide-ranging action plan that will see the whisky maker keep walking to become more sustainable by design from 'grain to glass'. The initiative is part of the brand's ongoing efforts to reduce its environmental footprint, restore natural landscapes and reinvent how its whisky is made, distributed and enjoyed in every corner of the world.