BusinessWorld May 14, 2021 | 12:06 am JOLLIBEE.COM.PH/ JOLLIBEE Foods Corp. has opened its first Jollibee store in the United States’ Maryland state at the Westfield Wheaton Mall, around 30 minutes away from Washington DC. The fastfood brand aims to market itself to tourists and so-called “Gen Pop” customers who do not know about it, but are open to trying out new food. “We are happy to welcome our fans who have patiently waited for Jollibee’s arrival in the DC, Maryland, and Virginia area, as well as introduce the brand to curious new customers,” Maribeth D. Dela Cruz, president of the Jollibee group for North America, Philippine brands, said in a statement on Thursday.