Jumpstart Selects Simon & Schuster's Amy Wu and the Patchwork Dragon for Annual Literacy Campaign, Read for the Record® Kat Zhang's picture book named 2021 Read for the Record pick News provided by Share this article Share this article BOSTON, May 13, 2021 /PRNewswire/ -- Jumpstart, a national early education organization, announced its collaboration with Simon & Schuster Children's Publishing for this year's 16 th annual Read for the Record campaign. For the third year, The TJX Companies, Inc. —a longtime Jumpstart contributor—will serve as the campaign's exclusive presenting sponsor. Jumpstart's Read for the Record will bring together millions of readers around the globe on October 28, 2021 for the annual effort to celebrate literacy and provide access to high-quality children's books.