The deal is the most lucrative of all shirt sponsorship deals in Serie A. Both Juventus and Fiat are owned Exor Group of companies, which are run by the Agnelli family. Premier League fans' usage of illegal streams revealed Almost 1.9 million people in the UK have illegally streamed Premier League games in 2020, according to new research from personal finance comparison site finder.com. The survey found that four per cent of respondents had watched at least one Premier League game without paying. Fans aged between 18 and 24 were the most likely to stream illegally, with 6% admitting to doing so. Only 3% of 40 to 54 year-old fans admitted to illegally streaming games.