Kia set to rebrand with new logo and slogan for 2021 Kia set to rebrand with new logo and slogan for 2021 December 31, 2020 Trademark filing reveals Kia to introduce new restyled logo and ditch 'power to surprise' catchphrase Kia will relaunch its brand in January 2021 with a new restyled logo and new slogan, according to a new patent that’s been filed with the Korea Intellectual Property Rights Information Service. According to the patent filed, the new logo has already been previewed by the 2019 Kia Imagine concept that made its debut at the Geneva motor show. As part of the rebrand, ‘The Power to Surprise’ slogan will be retired for the ‘Movement that Inspires’ catchphrase.