Landscape Workshop promotes, hires new execs The company has a new chief operating officer, among other personnel moves. BIRMINGHAM, Ala. – Landscape Workshop, a commercial landscape company, recently announced key promotions and additions to its executive team. Joe Socolof joins the company as chief operating officer. Socolof comes to LW from Partners in Performance, where he was a director focused on operational improvement of companies around the world and was managing director of Partners in Performance America. Socolof has significant line management experience and is an alumni of McKinsey & Company and the Fuqua School of Business at Duke University, where he was honored as a Fuqua Scholar.