Will its vision for unified analytics fly? Lindsay Clark Tue 1 Jun 2021 // 10:05 UTC Share Copy Databricks, the commercial company founded around the popular Apache Spark data lake, is making a strike for new class workloads and enterprise data management jobs in its make-or-break IPO year. Hawking technology news from the company’s Data + AI Summit, CEO Ali Ghodsi spoke to The Register about the new technologies. Ghodsi said the firm's efforts to combine the order and SQL queries familiar to data warehousing with the schema-less architecture of data lakes would be pushed more aggressively against established vendors in the data management, analytics and data warehousing.