This is the second almost hour long virtual tour Copenhaver as done for students. "I think this virtual tour gives them the understanding that the milk starts here, and it has to go through a process in order to land at the shelves in the store," she said. The Association launched its streaming program in 2018, but the tours have gained in popularity in March 2020 as schools were closing in-school teaching because of the pandemic. Association spokesman Emma Swarthout said the schools could have various reasons they couldn't visit farms personally, so farmers wanted to give them some alternatives to get a peek inside the process.