2020 was a breakthrough year for gaming, says Essence’s Clare Chapman as part of our deep dive into all things gaming. And if marketers intend to capitalize on its popularity in 2021, here’s what they need to know. The global pandemic enforced a focus on home entertainment and time spent with the family. Suddenly, and deservedly, gaming was a hot topic, exploding into the consciousness of consumers and marketers alike. In 2021, and for marketers engaging with the sector for the first time, it’s vital to appreciate that gaming is not a ’channel’, but a form of entertainment, encompassing a broad set of consumer behaviors.