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Social Media's "Frictionless Experience" for Terrorists

Social Media's "Frictionless Experience" for Terrorists
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The Annoyance Economy

The Annoyance Economy
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Lessons from the year gaming really leveled up

2020 was a breakthrough year for gaming, says Essence’s Clare Chapman as part of our deep dive into all things gaming. And if marketers intend to capitalize on its popularity in 2021, here’s what they need to know.
The global pandemic enforced a focus on home entertainment and time spent with the family. Suddenly, and deservedly, gaming was a hot topic, exploding into the consciousness of consumers and marketers alike.
In 2021, and for marketers engaging with the sector for the first time, it’s vital to appreciate that gaming is not a ’channel’, but a form of entertainment, encompassing a broad set of consumer behaviors. ....

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Essence report explores building gaming touchpoints for brands

Essence report explores building gaming touchpoints for brands
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Gaming revenue surged 20% in 2020, audience more diverse: Essence report

The report helps brands to understand new opportunities in gaming.
08 Apr, 2021 - 04:22 PM IST | By indiantelevision.com Team
MUMBAI: Last year, the world stayed at home. Outdoor divertissements like live sports and events, and catching a movie at the multiplex were off the table, owing to the Covid2019 pandemic. People had to find new ways to distract themselves from the grim reality; apart from online video streaming, gaming saw a marked uptick in adoption. In fact, 2020 was a breakthrough year for the gaming industry, with revenue spurt of 20 per cent over the previous year, according to a report published by global media agency Essence, a part of GroupM. ....

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