- Did you ever thumb through the Guinness Book of World Records as a kid, awed by the amazing feats? This year, families can help set records in ways that may not make headlines, but will make a difference. This January 24-30, families and educators will participate in America's largest annual celebration of K-12 school choices. During National School Choice Week, millions of students, teachers, parents, and community leaders will celebrate the importance of education and discuss what options they hope to see in the future -- and you're invited to join. Most years, these conversations take place at rallies, student showcases, multi-school fairs, and other huge, in-person community events. This year, school choice celebrants have shown their adaptability in light of COVID-19, planning drive-in movie nights, virtual conferences, car parades, and other safe activities that are diverse and unique, just as students are.