But reading this report, I noted that the survey found trust in the news has declined because the media is increasingly seen as “opinionated, biased, and politicised”. That gels with feedback I hear from readers, and it alarms me because we are trying our darndest to be as neutral as humanly possible. Stuff last year adopted trust, not clicks, as its guiding metric. This will be a process. So how can we earn your trust? For starters, we’re trying to be more transparent in our reporting processes. We’re increasingly telling you how we go about our reporting. If you’re reading stories online, you’ll see that we’re linking to the original source documents so you can check we’ve represented them fairly. You may have noticed we’re publishing many more corrections these days. That’s because we’re correcting every single thing we get wrong and try to put it right. (Of course, we try very hard to get it right first time but we are human.)