Lincoln Middle East Nets Record Sales in 2020 Photo: Lincoln Lincoln Motor Company is pushing to become recognized as a global luxury powerhouse, and its success in the Middle East is key to that goal. The focus on delivering its unique brand of premium vehicles and experiences is paying off — Lincoln brand sales achieved a new record in 2020 with 11.7 percent growth. Pushing the luxury brand over the top was an exceptionally strong fourth quarter, which saw year-over-year sales increases of 16 percent. Lincoln’s biggest contributor — in more ways than one — was the Navigator SUV, which helped the brand weather the impact of COVID-19.