Lotus regroups By Neil Dowling on 2nd May 2021 LONG-STANDING British sportscar-maker Lotus has announced sweeping changes to its business model, with plans for a 360-degree omni-channel for its new retail strategy and emphasis on engineering consulting to the global automotive industry. Its changes start with a new retail identity program that is being rolled out in its showrooms around the world with the first in Bahrain. Lotus said that the new identity creates a “sculptural and artistic” showroom that is adaptable to the different types of Lotus retail outlets. It is also planning a digital store to be piloted in the UK next year.