Developed for Mount Diablo Distillery in Antioch, California, Mactac's new textured spirits labels features ‘the tender’s grip’ to reduce slipping when handling the bottle. In 2018, Dustin Sterlino, along with his business partners, opened Mount Diablo Distillery. From his previous experience in the spirits industry, he knew the brand and products would need to set him apart from the competition and deliver customers something truly unique and exciting. He developed a brand built on humor and high quality, marketing the benefits of being a small business with a local following. Additionally, he came up with a highly creative way to label the spirits products. Working with a few local printers, Sterlino created what he called the ‘Bartender’s or Tender’s Grip.’