Can envelopes with padding made of wool replace plastic bubble wrap mailers in e-commerce shipping? After Mademoiselle bio last year, French perfume brand Maison Matine also bets on the innovative packaging solution from Estonian start-up Woola.
Since December, orders placed via the Maison Matine online store (maisonmatine.com) have been shipped in plastic-free envelopes with protective padding made of upcycled sheep wool. Developed by the Estonian start-up Woola, this innovative packaging...