by David Prior A Manchester-based consumer insights business is looking to scale up after securing a £2.5million investment boost. Vypr plans to strengthen its sales and marketing operations, invest in its team and expand into new sectors and markets after the investment from YFM Equity Partners (YFM) through its British Smaller Companies VCTs. Founded in 2013 by Ben Davies, Vypr has built a cloud-based data validation platform that enables manufacturers and retailers to save time and costs on new product development by providing insight into what customers want to see on the shelves. Based in Manchester, it has a 15-strong team and expanded its consumer panel into France and Germany in 2020.