March of Dimes Announces Second Annual It Starts With Mom Campaign Focused on Maternal Health & Wellness Mother's Day Week Celebrations Honor Moms' Strength & Resilience Special Live Event Hosted by Shawn Johnson East on May 7 News provided by Share this article Share this article ARLINGTON, Va., April 26, 2021 /PRNewswire/ -- March of Dimes, the leading organization fighting for the health of all moms and babies, today announced a week-long series of activities beginning May 3 through Mother's Day that honors, celebrates and supports moms and moms-to-be. Together with Shawn Johnson East and supporting partners, March of Dimes It Starts With Momwill bring together moms, families and leading health experts through a multi-day effort across social media and a virtual live event to raise awareness of the changing role of motherhood and how communities can support them.