Mark Zuckerberg Wants Churchgoers to Connect with God on Facebook 26 Jul 2021 Mark Zuckerberg believes the coronavirus pandemic has created a new opportunity for Facebook to grow. His plan involves incentivizing churchgoers — who have become familiar with virtual services over the past year due to lockdowns — to permanently move their religious worship online. The company is intensifying its formal partnerships with faith groups across the United States and shaping the future of churchgoing as it entices users to connect with God on Facebook, rather than at a place of worship, according to a report by the New York Times. For example, Facebook developers had reportedly met weekly with the Hillsong Church in Atlanta, Georgia, to explore what the church would look like if it were on Facebook instead, as well as what apps they might create for financial giving, video capability, and livestreaming.