But ideas differ on how it will affect the day-to-day work for paid search advertisers Carolyn Lyden on April 12, 2021 at 1:33 pm More Ten states joined together in December 2020 to sue Google for allegedly monopolizing the digital advertising industry. The lawsuit claims that when Facebook began to gain traction as a rival advertiser, Google made an agreement with Facebook to reduce competition in exchange for giving the social media company an advantage in Google-run ad auctions. The project was called “Jedi Blue.” Now, newly released and unredacted documents filed in that case (which have now been redacted) show “Google for years operated a secret program that used data from past bids in the company’s digital advertising exchange to allegedly give its own ad-buying system an advantage over competitors,” wrote Jeff Horwitz and Keach Hagey for the