Can marketers help improve the world? Their field may not be top of mind among those that contribute to the greater good, yet new research from the University of Notre Dame shows marketers can help entrepreneurs in emerging markets grow their businesses, which in turn helps them to improve lives, sustain livelihoods, enhance overall living standards and strengthen societies. Frank Germann Germann, along with Stephen Anderson from the University of Texas at Austin, Pradeep Chintagunta from the University of Chicago and Naufel Vilcassim from the London School of Economics, conducted a randomized, controlled field experiment with 930 Ugandan businesses that were aided by international business support volunteers including marketers from more than 60 countries.