Mastercard strengthens Digital First programme in Asia-Pacific 13:29 | 26/04/2021 Mastercard, a leading technology company in the payments industry, is strengthening its global Digital First programme across the Asia-Pacific with a range of innovative partners to deliver even more seamless and secure digital payment options than consumers expect as they shop and bank online more than ever before. The Digital First programme gives consumers the choice of making payments with digital cards or directly from bank accounts by using smartphones, smartwatches, or any other digital device Along with this, Mastercardâs Digital First programme maximises the safety, security, and convenience of e-commerce, online banking, and contactless transactions by providing the guidelines for payment processors, fintechs, issuing banks, and other partners to create end-to-end digital payment options at scale.