984 Views It was a tussle of the titans as play professionals and toy fans around the globe celebrated the Toy Association’s 21st annual Toy of the Year Awards this weekend, with both Mattel and LEGO emerging with four award wins each. This year’s online event peeled back the curtain on what is normally an industry-exclusive ceremony held in New York City, allowing play enthusiasts from around the world to witness an all-virtual ceremony of the awards labelled as ‘the Oscars of the toy industry.’ During the livestream, viewers witnessed the overall Toy of the Year Award go to Hasbro’s Star Wars: The Child Animatronic Edition Toy, a product that also scooped Innovative Toy of the Year, as well as watch global toy makers Mattel and LEGO score no fewer than four award wins a piece.