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984 Views It was a tussle of the titans as play professionals and toy fans around the globe celebrated the Toy Association’s 21st annual Toy of the Year Awards this weekend, with both Mattel and LEGO emerging with four award wins each. This year’s online event peeled back the curtain on what is normally an industry-exclusive ceremony held in New York City, allowing play enthusiasts from around the world to witness an all-virtual ceremony of the awards labelled as ‘the Oscars of the toy industry.’ During the livestream, viewers witnessed the overall Toy of the Year Award go to Hasbroâ...

692 Views Pokemon, Super Mario, Star Wars The Mandalorian, and PAW Patrol are just some of the leading children’s brands to have won big this weekend when the annual Toy of the Year awards hosted an all-virtual event to reveal its winners. A tussle of the titans ensued as the awards – recognised as the ‘Oscars of the toy industry’ – watched global toy makers LEGO and Mattel emerge with no fewer than four award wins each, with the likes of LEGO’s Super Mario play-sets and Mattel’s The Mandalorian The Child Plush thrust into the spotlight. License of the Year went to Disney for T...

Toy Association Announces 2021 Toy of the Year Award Winners Star Wars: The Child Animatronic Edition Toy (Hasbro) Crowned "Toy of the Year"-- Story Time Chess & The Original Spawn Action Figure and Comic Remastered (2020) Both Named "People's Choice" Winners News provided by Share this article Share this article NEW YORK, Feb. 12, 2021 /PRNewswire/ -- Play professionals and toy fans from around the globe gathered virtually today to honor the year's most outstanding playthings and inspiring individuals at The Toy Association's 21 This year's online event peeled back the curtain on what is nor...