Max Simpson Max Simpson Max Simpson is a freelance contributor for Adweek diving into in-depth pieces on branded campaigns, experiential activations, and sports marketing strategies. Over the years, Max has published content with The Sponsorship Space and Front Office Sports with particular emphasis on soccer (kit sponsorships) and conceptual-exploration analysis. He holds a Sports & Media Studies degree from Arizona State University's W.P. Carey School of Business and is currently enrolled in Ohio University's Professional Master of Sports Administration program.