UpdatedFri, Feb 26, 2021 at 4:07 pm ET Reply GoodRx helps Americans live healthier lives by giving them access to the care they need at a price they can afford. (Getty Images) Here's something many consumers don't realize: The prices you pay for your prescription medications can vary widely, even between pharmacies in the same neighborhood. Because there are so many players involved in prescription drug pricing — and no clear rules or regulations in place to set standard prices across the board — you could pay $100 for a prescription at one pharmacy that costs $10 right across the street. According to one USC study, Americans overpay for their medications 23 percent of the time.