Meet two Aussie businesses riding the alcohol-free drinks boom Sans Drinks founder Irene Falcone. Source: supplied. Aussie alcohol-free drinks businesses Sans Drinks and Brunswick Aces are among the speciality bottleshops and bars riding the boom in demand for alcohol-free booze. During the pandemic, the shift to at-home drinking, coupled with increasing health concerns, accelerated the consumption of sophisticated non-alcoholic drinks, helping businesses expand their offerings. In May, alcohol-free e-store Sans Drinks opened a second bottleshop in Sydney, and Melbourne-based sapiir distillery Brunswick Aces opened the doors to the city’s first alcohol-free bar. Irene Falcone, founder of Sans Drinks and former owner of Nourished Life, says the market has “exploded” because the quality of the products has improved.