But the Maximos soon realized the lack of representation in the health and wellness space. "My wife is Puerto Rican Black, and I'm Filipino," he said. "After a lot of social unrest in 2020, what came out of that was my wife and I fully committing to creating the first BIPOC streaming tv channel in health and wellness. What we're really trying to do is not only combat the underrepresentation, but also the huge health racial disparities that are devastating black and brown communities." And for Zosimo, representation goes beyond fitness - in his other role as a filmmaker. "At major networks I found myself being one of the few Asians in those productions," he recalled.